Our Story

October 7th changed our world forever. Like so many on that day, we watched and listened in horror as the news kept rolling in.

Dozens of our family members, friends, and business partners were murdered, kidnapped, or disappeared. Within days, many more were called to the IDF. As specialists in creating experiences for visitors from abroad, we lost nearly all of our business. So did most of our friends and partners.
We were overcome with despair. But we knew we had to help.

But how? We decided to use our expertise in designing nature education experiences that build self-confidence, growth, and community. As our business dried up, we pivoted as quickly as possible, providing our services to the survivors of the worst attacks in Israel’s history.

The more we united with other professionals and leaders, the more hopeful we felt. Partnering with Israel’s top experts in psychology, Docutherapy, and nonprofit management, we shifted into gear, finding ways to do the most good with the fewest resources.

Growing organically, quickly, and from the ground up, we developed our programs to serve the survivors of the Nova festival, farmers in need, and internally displaced families. Every day, we connect with more partners, audiences, donors, and do-gooders.

Together, we will rebuild Israel and help create a better future.